Welcome to the HUED-LAND

We continuously seek to make a difference at the cross section of design and technology. For quite sometime now, we've helped businesses to craft honest, delightful experiences through strategy, brand development, service and digital design.

Nationalities In Diverse Workforce
Years of Total Workforce Experience
Projects That Made Our Clients Happy

HUED Services

Continuously Creating Daring Design Solutions

Service Design

Service Design is structured approach that employs practices from the design & service marketing fields to design services that are usable, desirable & delightful at all stages of a customer’s journey.

User Experience Design

At HUED, we believe in crafting design solutions that not only transform discoveries into usable, effective and desirable tangibles but also guide user’s thinking to discover new goals, intents and desires.

Research and Insights

We conduct research to understand the needs & pain points of customers as well as the world they live in. Research ensures that our designs are grounded in reality and address actual needs and aspirations of the users.

Information and Visual Design

Our visual & information design team makes our designed services, apps and systems most engaging, utterly meaningful, relevant & aesthetically pleasing.


We deploy several ideation methods to innovate in different areas such as business model, services, digital products, spaces, processes, and customer engagement.


Interventions are product experiences that many other customers discover to be fitting their needs aptly than just for the client the experience was originally conceived.

Have You Fallen In Love Already With Our Work?

This is how we do it

1. Research

2. Insights

3. Prototype

4. Deliver

Our Team

17 Creative Nerds

Alina is a creative spirit with an enthusiasm for improving and developing new services from a human perspective.

Senior Consultant, Service Design

Ghadah is a designer, researcher and a problem solver. Her life dream is to create world-changing innovations.

Ghadah Gabel
Consultant, Service Design

Hatem focus on how people interact with technology with a goal to enhance people’s understanding of what can be done, what’s happening and what just occurred.

Hatem Amin
Associate Manager, User Experience

Result Oriented, Self-Driven Program Director who focus on converting client business requirements into tangible deliverables.

Karim Abdelkader
Director, Program Management

I curate the reality for utmost team and client creativity to build a forever flourishing and amazing world.

Mahmoud Abdelrahman
Partner and Head

After years of continuous work, I have become someone who visualizes ideas, creates brand identities & colorful designs.

Mohamed Al-Sharkawy
Senior Visual Designer

Nedhal is passionate about innovation leadership + intersectional human needs to cultivate creative practical solutions.

Nedhal Alhaidari
Consultant, Innovation

An ambitious with dedicated academic and practical experiences in PM. bachelor of Management from La Trobe Australia.

Musab Alqaidi
Projects Coordinator

Passionate about new challenges brought by tech, mobility & innovation in UCD & their intersections over contextual cases.

Prashant Dixit
Director, User Experience

Coming from an Advertising background, Rabih is dedicated to nurturing creative concepts that stand the test of time

Rabih Rahil
Digital Creative Director

Passionate about creativity and design thinking. With over 8 years of experience in leading and managing innovative IT projects and services in different industries.

Turki Fageera
Manager, Innovation

MSc Engineering Business Management, MDes Innovation & Creativity. Always thinking about Innovation & Design.

Waris Misbah
Manager, Service Design

Yannis uses empathy as a compass for reinstating humanness in the creation of meaningful products and services.

Manager, Insights & Research


  • We strive for greater challenges.
  • We are constantly trying to make the dent, make the positive difference.
  • We are a bunch of restless souls on a pursuit for perfection.
  • We live Hue. We live Human. We live Design.

Our Clients

Mean the world for us


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Contact Us

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Get in Touch

Round the clock, 24/7


1st Floor, Olaya View
Riyadh, Saudi Arabia 11413

Call Us
+966 11 4899 787