about

HUED is saudi arabia’s first & premier service design & innovation agency, committed to enriching lives with profound joy and fulfillment through the integration of art, creativity, design, and innovation. since 2013, we have successfully designed more than 200 services & customer journeys; meticulously crafted 50 + digital applications and platforms; established of-the-art large-scale innovation labs designed to foster creativity and solve complex challenges & to spread innovation and creativity across saudi arabia we have conducted over 50 innovation hackathons. we are team of artists, designers, creators, and innovators united in our mission to create a more joyful saudi.

core

Values
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governed by great
art, design & innovation

great art, design and innovation are our north star, guiding every thing we do

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creativity Is our
default setting

we don't have a department for creativity. each HUEDer faces each challenge, whatever the scale, with creativity. It's how we choose to work.

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focus on
craftsmanship

we pour meticulous attention into every detail, refining until it feels just right. True craftsmanship for us means that users feel that we care

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spreading
joy

great art, design, and innovation are natural acts of kindness towards the world. Kindness that makes people smile and feel joy, is what we aim to create with our work.

our

impact

services
designed

300

virtual event
experiences
designed

20

hackathons
conducted

50

7

innovation & CX
labs established

7

50

platforms designed
& developed

50

10

brands
developed

10